Turning a one-day food drive
into a year-round corporate movement.

The Problem

Banco Alimentare is Italy’s largest food bank, collecting and redistributing surplus food across the country. Their primary public fundraising moment was the Giornata Nazionale della Colletta Alimentare — a single annual collection day. The model worked, but it was fragile: one day, one window, maximum urgency, no continuity.

The structural gap was not a lack of goodwill from businesses. It was the absence of a framework for year-round corporate commitment. There was no way for a company to say “we are permanently part of this” — only “we participated this year.”

The human context: surplus food that exists, and the infrastructure gap preventing it from reaching people who need it

Research & Ecosystem Mapping

Mapped the full actor ecosystem: food producers, supermarkets, corporate donors, logistics partners, and redistribution charities. Conducted competitive analysis of corporate social responsibility certification programs across Europe.

Key finding: awareness of food donation in Italy is high. 85% of large Italian food processing companies already knew about donation opportunities. The barrier was not awareness — it was the absence of infrastructure for sustained commitment. The scarcest resource in the system was not food. It was sustained coordination.

Strategy Workshop

Led a co-design session with the client team to develop the strategic concept. The whiteboard session mapped the full movement architecture — pillars of Empowering, Building, and Community Engagement. Defined what a corporate partnership actually needed to include: certification standards, a community, thought leadership, and internal toolkits.

Co-design session — mapping the movement architecture with the Banco Alimentare client team

The Concept

“Beyond the Table by Banco Alimentare” — a corporate certification program that repositions food donation from a one-time action into a long-term identity commitment for businesses.

The program assessed donation efforts, recognised participating companies with a visible badge, offered consultation and toolkits, and created a shared community of practice around food system responsibility. Five interconnected service components — existing certifications alignment, corporate framework templates, benefits and recognition, community governance, and a thought leadership platform — working together to make sustained commitment the default.

Key Output — Platform UX

The certification platform landing page — designed for corporate onboarding. Navigation structured around Start Movement, Offerings, About, and Contact. Hero copy written and structured. CTA architecture designed for the full onboarding flow, with a quantitative survey to assess current donation behaviour before companies receive their action plan.

Certification landing page — designed for corporate onboarding into the programme

Brand Identity

The “Beyond the Table” sub-brand was designed to extend Banco Alimentare’s existing identity rather than replace it. The logo — a square bracket icon with a blue accent dot — signifies the extension beyond the original. Colour system: Banco Alimentare’s orange extended with olive green and warm cream. Applied consistently across digital and physical touchpoints.

Logo applications — orange circle sticker and peel-sticker variants for event visibility

Brand Applications

Physical brand touchpoints prototyped to demonstrate programme legitimacy and build visibility at networking events. The programme identity applied across a branded tote bag and thermal flask — designed to be seen, used, and recognised in the contexts where corporate decision-makers operate.

Tote bag and thermal flask — brand application at the scale of everyday objects

The Mission Behind It

Every design decision pointed back to this: the thousands of volunteers and donated meals that Banco Alimentare’s model enables. The certification programme was not about brand aesthetics. It was infrastructure designed to multiply the scale of what these people can do.

The human system the programme was designed to support and scale

Academic Presentation

Presented at Politecnico di Milano’s Method Gym — the MSc Strategic Design programme’s public presentation format — to faculty, classmates, and client stakeholders. Research, workshop outputs, concept, brand identity, UX design, and service design were all presented and defended in full.

Method Gym, Politecnico di Milano — presenting to faculty, client, and peers

What Was Delivered